As well as announcing its largest number of live stream shows to date, the British Fashion Council (BFC) revealed plans February 15 to work closely with the social-networking site during the Fall 2012 edition of the fashion event -- which kicks off February 17.
A number of 30-minute Q&A sessions have been scheduled to take place over the six-day event, with tweeters able to talk to guests including Fashion 2012 Menswear chair Dylan Jones, Hindmarch and Temperley.
On Monday, February 20 at 13:00, Temperley, who took home the Designer of the Year gong at the 2011 Hollywood Style Awards last November, will be discussing her Temperley London show, as well as a film called Alice By Temperley that will be screening as part of the new Fash/On Film program.
For more details on Twitter interviews and live streaming see www.londonfashionweek.com and the official Twitter account @LondonFashionWk.
Meanwhile, as fashionistas descend on the British capital for London Fashion Week, underwear and clothing retailer Björn Borg will be transforming the city's Battersea Power Station into a miniature Sweden for a live-streamed fashion show February 16.
Among a pine forest, snow and hot tubs, the brand, which ships internationally from bjornborg.com, will showcase its Fall 2012 line, with pop star Robyn providing musical entertainment. A 4D fashion film directed by filmmaker and designer Paris Kain will also be screened to stream over the River Thames.
To watch the broadcast from 21:00 on February 16 visit facebook.com/bjornborg.
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